Great reflection Stefan! I've had very similar thoughts as you within the past 1-2 years. I know the creator economy is growing and will continue to grow and evolve... last year I tried to be a "creator", but I wasn't gaining traction. Why? I don't know... maybe I wasn't fully imbedded in in. A lot of what I see truly succeed in the design space is the exact thing I don't want to talk about. Some gain crazy followers from posting button animations, while others talk about portfolio tips and tricks... then go on creating a course. Good for them, really... but it's not the thing I wan to talk about.
I've been searching far and wide on what to talk about on line... do I even want to be a creator? Should I? I don't know... there are so many questions which I still don't have the answer. But I do now, marketing yourself will outperform your skill as a designer. The game truly has changed.