Image of quote — Expose yourself

Eminence or exposure is this important “” that often gets overseen. Designers and non-designers often think they don’t have time or that they have nothing special to offer. Working on yourself or your personal brand can actually be a daunting task, a blocker for many. It is really easy to get lost in the process and end up not even knowing where and or how to start. This is unfortunate because we all have opinions, thoughts and experiences. This is something I hear way too often, unfortunately. When this happens, I turn and say:

Let’s go, don’t be shy —…


We live in a world where our behaviours are accurately being predicted every step of the way. It sometimes feels like apps and products know us more than we know ourselves. This is not necessarily bad, or that we should be scared every time we log on, it’s just that these things are malleable and these things should be different says Roose. A lot of this began with a vision — a dream. A dream of a connected world. A space that would allow us to feel less alone and share experiences at the touch of a fingertip. This dream…


We see and live in a world filled with color. In fact, has many different meanings and can sometimes actually be as powerful as language. A successful digital product relies heavily on the colors chosen for its UI. It’s one of the first things we notice. When done right, something just feels and flows naturally — we are automatically drawn in. It’s often a combination of structure, hierarchy, and colors all coming together.

Having an understanding of color psychology is a key aspect for creating color palettes that work well. Every designer should have a basic understanding in his or…


We live in a very busy time. Everything is screaming for our attention — our phones, laptops, television and so on. Yet, when we stumble across an App or a digital product something just feels and flows naturally, but we don’t always know why. It’s often the visual composition of elements coming together. When these UI elements are organized and structured properly, users can easily navigate and understand the product. The ability to create a compelling story through fonts and visual hierarchy is something every designer should have in their toolkit as it goes beyond visual aesthetic and has a…


As a continuation of our Future of Sports series, I’m going to deep dive into the design-thinking behind our ESPN Plus experiment, and explore the UI and UX methodologies that were applied to create what we truly believe to be the future of viewing live sports.

Let’s get started.

A Quick Recap

  • In general, the UI for live viewing as been grossly under-designed; always playing prisoner to the VOD structure
  • Disney CEO, Bob Iger announced ESPN Plus in 2017, for launch in early 2018.
  • ESPN Plus will be an all-in-one sports app that has everything a sports fan could want, rolled into one…


Here’s a scenario for you; you’re sitting down to dinner and you’re trying to find something to watch on . You see row after row of thumbnails, and you’re stuck on deciding whether you should “continue watching” , try a new comedy, action, or drama, or dedicate yourself to a new TV show. You continue to scroll through the homepage, then eventually make your way to the categories and try to specialize your search. Again, you’re met with a page full of choices.

You begin to get irritated, your food starts to get cold, and you decide to ditch your…


Are websites becoming more chaotic, cluttered, and unrefined? Are the rules of good design being broken? Is the web turning ugly? Is this a new trend?

If you are like most designers and pay close attention to what is going on, you have heard the word being thrown around for a while. Brutalist websites are moving away from the user-friendly interfaces that have long been the industry’s best practice and instead focus on imperfect, hand-coded HTML sites. It seems designers are stripping away the rules of UX as we know them, leaving everything feeling a little chaotic.

The tenets…


Netflix has recently unveiled a new interactive programming format in which viewers can have a choose-your-own-adventure style (CYOA) viewing experience. The format is an exclusive feature for kids shows (for now).

Pretty cool, right?

While watching these interactive shows, viewers will have the option of controlling the story. At key moments during the viewing experience, they will be presented with a few options that put them in charge of the storyline. Each option branches the viewer into a different narrative. This allows young viewers to experience their favorite episodes several times…


This post might come as a shock to some of you — it was certainly a shock to me! I’d be lying if I said I wasn’t a little nervous about writing this. Afraid of the judgement that might come out of it and afraid that it might impact my career and the people I know.

Recently, I discovered something surprising…

Wait, what? I’m f*&king autistic? This can’t be… I’m no Rainman.

Wow did that phrase make so much sense when I found out I was in the autistic spectrum. to be more precise. …


Internal vs external brand… what is the difference?

Every year, companies of all sizes across the world invest money and resources in external branding efforts, as they should. The objectives may vary between companies from creating brand awareness, developing connections, getting loyal customers and much more.

What about the internal brand? For me an internal brand is as, if not more, important then your external brand. Your internal brand should co-exist with your external brand however, the internal brand should have a separate mission: to build a culture that engages employees and motivates them to deliver and work towards that…

Pascal Potvin

Design Lead @ IBM / Creative thinking / Avid observer

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