When was the last time that you used a product that left you with a smile — whether it be the overall product experience or a small unexpected moment? Every company has the same goal of building great products, but is there more we can do? Defining and delivering against…

Eminence or exposure is this important “thing” that often gets overseen. Designers and non-designers often think they don’t have time or that they have nothing special to offer. Working on yourself or your personal brand can actually be a daunting task, a blocker for many. It is really easy to…

We live in a world where our behaviours are accurately being predicted every step of the way. It sometimes feels like apps and products know us more than we know ourselves. This is not necessarily bad, or that we should be scared every time we log on, it’s just that…

As a continuation of our Future of Sports series, I’m going to deep dive into the design-thinking behind our ESPN Plus experiment, and explore the UI and UX methodologies that were applied to create what we truly believe to be the future of viewing live sports. Let’s get started. A Quick Recap In…

Here’s a scenario for you; you’re sitting down to dinner and you’re trying to find something to watch on Netflix. You see row after row of thumbnails, and you’re stuck on deciding whether you should “continue watching” , try a new comedy, action, or drama, or dedicate yourself to a…

Are websites becoming more chaotic, cluttered, and unrefined? Are the rules of good design being broken? Is the web turning ugly? Is this a new trend? If you are like most designers and pay close attention to what is going on, you have heard the word brutalism being thrown around…

How Netflix’s new format impacts broadcasting, advertising, and parenting Netflix has recently unveiled a new interactive programming format in which viewers can have a choose-your-own-adventure style (CYOA) viewing experience. The format is an exclusive feature for kids shows (for now). Pretty cool, right? While watching these interactive shows, viewers will…